WTF is Swag Hype

This is where the team behind the SteadyGuy label discuss and recommend urban fashion, streetwear fashion, art, culture and all the shit that deserves to be hyped up. Check out the store while you're at it.
Great New Great Footwear

Great New Great Footwear

Just thought we’d give ya’ll a closer look of our favorite selections from this season’s Study shoes collection. Remember, you saw it here first.  
Recent Hypes
Pocket T-shirts

Pocket T-shirts

TukTuk Pocket T-shirt The Pocket T-shirt This Spring summer the pocket t-shirt is the street wear staple or staple as most design houses drop their latest stock with version of their own. The big guns like Carhart, Edwin and even high end Maision Martin Margiela have carried this on into the new year looking strong...
Duke and Winston

Duke and Winston

Duke and Winston is a brand that we love here at SteadyGuy. Based in the city of Brotherly love Philadelphia in the US. D&W is the epitome of an awesome branding concept that is intriguing to interact with and is also being nurtured with meticulous attention to detail. What these guys produce in the look...
The Ampal Creative Headwear

The Ampal Creative Headwear

The Ampal Creative was formed as founders Andrew Potash and Daniel Schechter felt the headweat market seemed limited and stale. In 2007 they launched their first collection and this has gone from strength to strength. Between the inception of The Ampal Creative and now, quality, attention to detail and amazing craftsmanship has been synonymous with...
Dope Chef

Dope Chef

Dope Chef is a London based street label and street culture experts. The self named “Teflon Dons” of society who focus their works on the controversies in society and work towards feeding the media beast with further parodies and twists on controversial topics in society. Even in the great name Dope Chef, there’s already food...
The Hundreds Hoya Shoes. Ben Vs Bobby

The Hundreds Hoya Shoes. Ben Vs Bobby

When the founders of The hundreds decided to do this competition where the man on the ground was to vote for their favourite design. Each designed by one of the two founders, it was kinda obvious to see which way the voting was going to go. Bobby Had the Monochromatic Hoya Design while Be’s was...